Problem: Modifying ad code on client sites required logging in into their WordPress and directly modifying code. This required us to maintain an admin account with all clients.
Solution: Create tag manager to maintain all client specific code.
Impact:
-Ability to modify code without client-side credentials
-Immediate ability to deploy code updates
-Bulk update, upload, and edit
My Role: I ideated the product and wrote the initial requirement specifications, preformed UAT, and deployed on the first set of partner sites.
